Introduction
Designing a logo that conveys your brand and resonates with your customers can be intimidating. But by understanding the basics of logo design, conceptualizing ideas, and following simple steps, you can develop a concept that accurately communicates your company’s identity.
Understand Your Brand Identity and Core Values
Who wants to avoid creating their company identity? Before making a logo that effectively conveys your brand and resonates with customers, it’s essential to understand your company’s core values and the identity you want to create. You should start or maybe your designer by researching brands in related industries and paying attention to how they use color, font, and imagery in their logos. Then reflect on how this design aligns with the goals of your business and how you want customers to feel when they interact with your brand.
Research Your Market and Competitors
As you start to form your logo design concept, you need to research the market and assess what your competition is doing. Note their use of colors, fonts, shapes, and logos. This will help you develop a unique logo that speaks to your target audience in a way that isn’t already saturated in the marketplace. Also, observe how they position themselves and ensure your logo design allows you to do the same.
Establish Your Design Aesthetics/MoodBoard
After researching your competition’s approach to logo design and establishing a clear vision for your brand, it’s time to start creating a mood board or establishing your design aesthetics. This is the creative base from which all artwork will be derived.
Think of this as the ‘moody ambiance’ or the feelings associated with the business that you want to transmit with your unique design. Ask yourself: What kind of story do I want our logo to tell? Do I have a specific shape or font in mind? How do I want people to feel when they see my logo? To jump-start, your creativity, look at examples of existing logos and designs in general!
Create Initial Concepts and Test Them Out
Now that you’ve established the mood and aesthetic of your logo, it’s time to get creative and let loose! Start generating ideas for the design concept, including typography, color palettes, patterns, shapes, or imagery. Once you’ve got a handful of possible logo concepts, start testing them and seeing how they look in different scenarios.
Print out your designs and place them on mock-up products to see how they look in a realistic environment. Test them in various sizes to ensure they retain their original clarity and brilliance upon resizing. Don’t think this process is wasteful; you can only imagine what the benefits of this process are once you apply.
Refine and Finalize the Logo Design Concept
Once you’ve chosen a design concept, it’s time to perfect it! This is where the real finesse of design comes in — refining the concept and ensuring the visuals look perfect. Pay attention to detail, color balance, spacing, proportion, layout, and typography. Pull out your macro lens and prepare to crop and manipulate it until everything looks crisp and mesmerizing. Take your time with this part — after all, this will take your brand identity to the next level!
Bottom Line
There is have a lot of tactics that are responsible for a successful business. Logo design is also an important tactic that you need to pay attention to for initial success. It also can be used to transform a brand more effectively. Make sure you have a table in front of you and sit there to make your plan.
